Going to the university is more than a goal: it is a dream. And how can we show that everyone can dream, study and grow? Anhanguera invited Iza, a brazilian singer, to through illustrations and music, show that the future is a world of many possibilities once dreamed together.

To announce the opening of Cinesystem Cinemas at the north of Brazil, we tell the story of Emílio and his dream of going to the cinema. Showing his trajectory, from his childhood to the moment he reached the cinema dream, the campaign invites the public to choose the ending of the narrative. The engagement was so surprising that Emílio became the brand's national mascot.

We are used to play with filters that change our face. But there isn't a filter that change your house. Only Panasonic can do it. That was the insight for this promotion campaign.