How could Adidas make sure that the crowds of Lollapalooza would be covered in their famous stripes, from head to toes? It all started with a viral TikTok challenge. We kickstarted the challenge with some of the biggest fashion influencers in Brazil. The results? They. Were. Crazy. +1K TikToks made. +30 million boosted videos. +100 million views. Then, we took some of the best TikToks and put them on the big screen, front and center at Lollapalooza, next to some of the biggest stars in the world.