By using Instagram's pinned post tool, we have created a new type of media format for advertising, and Friskies was the first brand to use it. And, to make things even better, we did it for a good cause - the adoption of cats in need of a home. We teamed up with digital influencers, who donated one of their pinned posts until the cat in it was adopted.

First, we created short videos showcasing the cats available for adoption. 

These videos were then posted and pinned by our squad of digital influencers and on the brands social media pages. And, to use the pinned post as a media format, the videos stayed up and pinned until the cat on it was adopted.

The results? It was better than just numbers: all the cats found their forever homes!
Check out all the videos at @friskiesbr.