Mini had the challenge of launching in Brazil the special edition of the Mini John Cooper Works that pays homage to Pat Moss, a legendary rally driver. It was an opportunity to not only highlight Mini's sporting spirit, but also to honor Pat Moss as an icon for female empowerment.

Using AI, we created a new cover's photoshot for a crossover between Elle and Quatro Rodas.
After all, the world of motorsport and the female universe can walk side by side.