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Art of Preservation
By Nestlé
+ SOS Mata Atlântica

Even though it stopped being sold in 2003, Surpresa is still one of the most important chocolates in Nestlé Brazil's history - remembered fondly by the public to this day, specially for its collectible cards of the Brazilian fauna. But, due to deforestation, most of these animals are now endangered species. That's where Art of Preservation enters: we recreated the original cards with local artists to be sold online, with all the proceeds going to the NGO S.O.S. Mata Atlântica.

Exclusive arts sold out
in less than a week.

+170
NFTS sold.

Agency 🡮
Ogilvy

Creative Team 🡮
Miller Farias + Paulo Costa
w/ Felipe Pires, Bruno Ramalho, Alexandre Tobio, Dan Dualiby.

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