Nescau is one of Nestlé's main brands in Latin America, with drinks, snacks, cereal and its main product - a drink mix for chocolate-flavored milk. And how to advertise this drink mix, the market leader, in a fresh way? We highlighted a consumer habit: everybody already used Nescau in many different ways, beyond making chocolate milk for breakfast - cakes, brownies, desserts, shakes and more. So we created the concept "If there's Nescau, there's more flavor".